Scrolling TikTok, you’re bound to come across beauty products you didn’t know you needed, and few have gone as viral as the Tarte Shape Tape Concealer. Worn by the internet royalty likes of Alix Earle, the concealer is one of the brand’s best sellers. In a major, limited-time sale, the Tarte Shape Tape concealer lineup is 53% off right now. The deal is only set to last through Sunday, January 28, so if you are or know a fan of the under-eye makeup and have been waiting to get your hands on one, now’s the time to buy.

　　There are three different coverage options from the Shape Tape lineup: original, radiant, and creamy. All three are down to just $15, making the name-brand beauty product priced competitively with drug store options.

　　Tarte Shape Tape Original Concealer$15 at Tarte CosmeticsCredit: Tarte

　　Tarte Shape Tape Radiant ConcealerNow 53% Off$15 at Tarte CosmeticsCredit: Tarte

　　Tarte Shape Tape Ultra Creamy ConcealerNow 53% Off$15 at Tarte CosmeticsCredit: Tarte I’ve tested all three of these concealers, and they’ve quickly become go-to grabs from my beauty drawer. Breaking down the details so you can choose the right product for you or your recipient, I’ll start with the original formula. This is a full-coverage, matte-finish concealer that’s ideal for a full glam look and has a smoothing and brightening effect under the eye. Whether covering up dark circles or simply lending a more full-faced look, this is the best option.

　　Next is the radiant concealer, which offers a more medium coverage and is my everyday pick for a no-makeup makeup look. It has the same brightening effect under the eye, is easy to blend out, and feels light on the skin. It’s formulated with a hyaluronic acid blend for a boost of hydration and lasts all day. I have dry, sensitive skin, and this doesn’t pill or crease under my eyes, even after all-day wear.

　　Lastly, the ultra-creamy concealer is another full coverage option but with a different formula than the original. Tarte notes this one has a natural and moisturizing matte finish and feels hydrating on the skin. It’s thick enough for ample overage, but not so thick it’s hard to blend out. According to the brand, this one is a good choice for dry and mature skin.

　　All of the concealers come in 37 different shades and have the same plush applicator. Whether you blend out with a sponge, brush, or just your finger is up to you. Like I mentioned, this sale won’t last long. Snag yours before it ends and enjoy your new favorite #BeautyTok buy.

　　Shop The Tarte Shape Tape Concealer Sale