Lets talk the best face serums. The bookends of your skincare routine as we know are of course a reliable cleanser and your go-to moisturiser - but what goes in the middle? The answer is a serum. Treating your main skin concerns all comes down to the power of a face serum. Typically serums are lightweight in texture and can be absorbed into the skin in seconds without feeling greasy or heavy on the skin.
A face serum is one of most powerful products in your skincare routine that typically focus on one or two ingredients and target specific concerns. Wondering how you might target pesky blemishes? Or craving super glowy skin that looks brighter and firmer? Finding the best salicylic acid or the best vitamin c serum to add to your skincare routine will transform how your skin looks.
Closers best face serums at a glance: Editors choice: Naturium Vitamin C Super Serum Plus - View offer on Space NK
Best vitamin C serum for radiance: Ole Henriksen Truth Serum - View offer on Ole Henriksen
Best hyaluronic acid serum: Beauty Pie Triple Hyaluronic Acid Serum - View offer on Beauty Pie
The best thing about serums? You can mix and match them depending on how your skin looks and feels. We love a hyaluronic acid serum in a skincare routine for those times you need some extra moisture and want your skin to look plump, and as we start moving into the colder months
We have found the best face serums ideally suited to you depending on what concerns you want to address. Keep scrolling to shop Closers best face serums.
SHOP: The best face serums for every skin concern 1. Naturium Vitamin C Super Serum Plus
Editors choice
Naturium Price:27www.spacenk.com
View offer Description
Looking for a daily face serum that does it all? The Vitamin C Super Serum Plus from Naturium is
... read morePros ConsProsFragrance freeGreat for all skin typesConsHard to tell when the product has ran out2. Ole Henriksen Truth Serum
Best vitamin C serum for radiance
Ole Henriksen Price:47olehenriksen.com
View offer Description
If youre looking for brighter, firmer and more radiant looking skin - vitamin C is the ingredient
... read morePros ConsProsStabilised vitamin C suitable for all skin typesHydrating formula ConsNone!3. Beauty Pie Triple Hyaluronic Acid Serum
Best plumping hyaluronic acid serum
Beauty Pie Price:24 with a membershipwww.beautypie.com
View offer Description
Hyaluronic acid is one of the best ingredients to treat dry, dehydrated and textured skin. The
... read morePros ConsProsSuper hydrating formulaTargets different levels of the epidermisConsGlass bottle hard to travel with4. Medik8 Crystal Retinal 3 Serum
Best retinol serum
Medik8Price:49www.lookfantastic.com
View offer Description
Looking to start your retinol journey? Medik8 know about keeping ingredients simple and easy to
... read morePros ConsProsRecreates a professional treatment at homeSuitable for blemish-prone skinConsGradually building up strengths can become pricey5. Caudalie Vinopure Blemish Control Salicylic Serum
Best salicylic acid serum
Caudalie Price:32www.lookfantastic.com
View offer Description
When it comes to banishing any unwanted blemishes, the trick is to keep it simple. The Vinopure
... read morePros ConsProsFormula gently treats blemishesSafe to use dailyConsCant tell when product has ran out6. LOréal Paris 2.5% Hyaluronic Acid Eye Serum
Best hydrating eye serum
LOréal ParisPrice:24.99www.lookfantastic.com
View offer Description
You mightve heard of this viral eye serum - and for good reason. The Revitalift Hyaluronic
... read morePros ConsProsCooling applicator works to soothe and calm the under eyesProduct can be used day or nightConsSome reviews say product can feel sticky7. Simple Booster Serum 10% Niacinamide
Best niacinamide serum
SimplePrice:7.99www.boots.com
View offer Description
Simples Booster Serums have been designed to be easily added to any skincare routine either on
... read morePros ConsProsCan be used alone or with your exisiting productsGreat valueConsCant tell when product has ran out8. Tan-Luxe Super Glow Hyaluronic Self-Tan Serum
Best fake-tan serum
Tan-LuxePrice:36www.lookfantastic.com
View offer Description
Looking or a new serum that hydrates and leaves your skin with a sunkissed glow? Look no further
... read morePros ConsProsMultipurpose serum for those who like to tanHydrates and plumpsConsGlass bottle not ideal for travel9. The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil
Best rosehip oil serum
The OrdinaryPrice:9.70www.lookfantastic.com
View offer Description
Struggling with some dry skin drama? A rosehip oil serum is the answer. Whether your skin is dry,
... read morePros ConsProsGreat price-pointSoothes and hydrates the skinConsGlass bottle not ideal for travel10. Beauty Pie Super Retinol Ceramide-boost Anti-aging Face Serum
Best anti-aging serum
Beauty PiePrice:19 with a membershipwww.beautypie.com
View offer Description
Beauty Pies Super Retinol Anti-aging serum is ideal for those beginners who are looking to get
... read morePros ConsProsGentle formula keeps skin hydratedCan be worn during the day as a moisturiserConsBulky packaging When should I apply serum? Typically, you should apply your chosen serum after cleansing to a clean face but before applying your moisturiser and SPF. If its a vitamin C serum - we would suggest applying in the morning before make-up. If youre wondering when to apply your retinol serum - we would recommend applying at night before you head to sleep, ensuring you apply some SPF the following day.
What ingredient should I look for in my serum? We want to break down any confusion over ingredients to keep skincare simple. Depending on what your skin concerns are - simply look for your skin type when shopping for new skincare to lead you to the perfect ingredient. For example, if you fancy trying a niacinamide serum - they work well to combat dark spots and irritated skin. A rosehip oil serum will work wonders on those struggling with dryness and dehydration.
Georgia Scott is a beauty and fashion product writer writing for heat specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.