Some products show up everywhere: subway ads, Instagram, celeb endorsements. With this series, we're testing such products to conclude one thing: Does it live up to the hype?

　　Fur Oil has become a game-changer in beauty for targeting a long-forgotten part of our bodies: pubic hair. Instead of promoting hair removal, the brand praises proper care and maintenance of our bodies' natural pubic hair growth via their rich, luxurious oil that's meant to soften and nourish your hair "down there."

　　We have haircare and skincare routines, but what about pube-care? Whether you're fully waxed, trimmed, or au naturale with your pubic hair, you understand the hairy situations that come with maintaining your nether regions: ingrown hairs, itchiness, and a brittle feel, just to name a few.

　　So, if you haven't already, it's time to give your pubes some TLC!

　　No, we're not talking about Kourtney Kardashian's old-school mayonnaise trick — but don't yuck someone else's yum, guys. We're talking about the cult-favorite Fur Oil, a soothing hair oil that's made specifically for your pubic area in mind, but can also be used on any area of your body that sprouts hair (eyebrows, armpits, legs, you name it!).

　　This chartreuse-toned oil is filled with nourishing, botanically derived ingredients to benefit your hair and skin, like tea tree, jojoba, and grape seed oils. Plus, the bottle is so gorgeous that you'll want it to be seen amongst the rest of your vials of beauty supplies. It's no wonder why this oil has received glowing reviews from a bunch of major publications.

　　Emma WatsonBeauty editors from Women's Health, Refinery29, The Cut, and moreSocial media hype

　　When I say I have a lot of hair, I mean I have a lot of hair. No, not just on my head — there is not an inch of my body that doesn't grow thick patches of wooly hair. Usually, I break out my razor at least once a week to tame the furriest areas of my body (pits, pubes, and legs) in order to not transform into an Ewok, but since we're in quarantine, I decided to break up with my hair-removal devices for good.

　　It's been freeing to not feel any shame about my hairy body or to fall prey to the societal stigma that women should be attractive hairless dolphins. However, growing out my body hair has come with a few issues. The main problems I've encountered are painful ingrowns — and surprisingly brittle pubic hair. Yep, you read that right: My pubes are so brittle that they feel nearly identical to steel wool, and that only makes itchy areas even itchier.

　　So, in my never-ending endeavor to have the most luxurious bush in all of Manhattan, I decided to test out the legendary Fur Oil. Fur became an immediate hit once they debuted with their signature oil back in 2017, and the female-fronted brand has grown a major following of people who want better pubes (even Emma Watson has noted that she's an unapologetic fan of the brand).

　　Fur Fur Oil$52 at Ulta Beauty$52 at Nordstrom$52 at Dermstore

　　Fur Moisturizing Shave Cream$32 at Ulta Beauty$32 at Nordstrom$32 at Dermstore

　　Fur Ingrown Concentrate$28 at Ulta Beauty

　　Fur Bath Drops$38 at Ulta Beauty$38 at Nordstrom$38 at DermstoreRead More:

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