Some products show up everywhere: subway ads, Instagram, celeb endorsements. With this series, we're testing such products to conclude one thing: Does it live up to the hype?

　　What's everyone talking about?

　　One at-home accessory that's been popping up all over the 'gram is the Loops Beauty Face Mask, a sheet mask that's good for your skin and Mother Earth. These hydrogel sheet masks are a major upgrade from the slippery (and downright wasteful) sheet masks of yesteryear: Not only are they cool enough to make an appearance on your social media feed, but they're also compostable and easy to use.

　　What's the buzz about?

　　When it comes to skincare, there's nothing trendier than a face mask — well, except for this face mask. The Loops Beauty Face Masks have taken over just about every celebrity's face online and IRL, all thanks to their skin-nurturing, Earth-friendly formulas that are backed by none other than the brand's partner and creative director, supermodel Emily Ratajkowski.

　　Where's all the hype coming from?

　　Backed by supermodel Emily RatajkowskiAlso used by famous faces like Sofia Richie, Serena Williams, Jada Pinkett Smith, and many, many more.Rave reviews from Bustle, NYLON, and more.

　　So does it live up to the hype?

　　How'd we come to this conclusion?

　　Let it be known that 2020 is the official year of the mask. Ever since quarantine started, we all (hopefully) have been wearing face masks to step outside our homes, and these masks aren’t going anywhere in the foreseeable future. This leads us to “maskne,” which is exactly what it sounds like: acne induced by our daily mask-wearing.

　　So, what do we do to counteract it? Surprise: more masks! Adding in a skincare mask can help ease the blemishes and acne caused by your daily cloth covering, but not all masks are made equally. There are clay masks, there are sheet masks, and then there are the masks we can all agree on for their top-notch quality and celeb backing: the Loops Beauty Face Masks.

　　So, what makes this mask so appealing to celebs like Gabrielle Union, Vanessa Hudgens, Emma Roberts, and even both Jada Pinkett Smith and her daughter Willow? Well, first off, they're absolutely adorable and come in a bunch of different colors to choose from, which is great for teens and adults alike to enjoy.

　　But although the Loops is all about aesthetically pleasing looks (you can thank Emily Ratajkowski for that), this mask isn't just for your next self-care selfie. Focusing solely on masks for the time being, Loops Beauty creates products that are sustainable so you can pamper yourself without harming the environment. Each hydrogel face mask is totally compostable, and each mask comes in a recyclable plastic tray.

　　Plus, while these masks look so extra, they're actually pretty simple in regards to formulation. Each mask contains only four ingredients and provides four benefits for use, using what the brand calls Korean hydrogel technology to give you the ultimate pampering session. It all goes back to the brand's ethos of less is more, creating a product that has fewer ingredients and less waste to deliver the best results.

　　But what truly makes Loops Beauty the crown jewel of face masks? Well, they’re really fun and easy to use — believe me, I’ve tried them.

　　The first mask I used from Loops Beauty was the Weekly Reset, which does exactly what the name says: resets and rejuvenates your skin after a long week, with the added bonus of anti-aging benefits. Just like they promised, this mask only contains four all-natural ingredients that your skin will drink up:

　　Adenosine: A yeast-derived ingredient that soothes and energizes the skin, creating a more youthful appearance.Rice Water Extract: A soothing, toning skincare savior that helps repair and protect your pores.Honey Extract: A skincare favorite known for its softening and antioxidant properties.Anti-Sebum Complex: A Loops Beauty original concoction that removes bacteria and balances your skin for a refreshed look and feel.Applying this face mask is easier than most tangled, soggy face masks. Each face mask comes in two pieces — one for the top half of your face, and another for the bottom — to make the job of putting these on much easier. All you do is peel off the protective film backing, slap it on (or just gently apply it to your face if you're not an aggressive monster like me), and let it sit for 10 minutes.

　　One thing you'll really love about the Loops face masks is one of its simplest aspects: They don’t slide off like most sheet masks. Once you put it on your face, it keeps its hold with a no-budge grip, which allowed me to leave my glasses on top of the mask without them getting slimy or sliding off. Without all of the readjusting, and thanks to the lack of goop dripping down my face like the face masks I've used in the past, the 10 minutes it took for this mask's skincare goodies to seep into my pores passed like a breeze.

　　Once my masking session was all done, cleanup was just as easy as putting on the mask: I peeled it off, tossed away the used mask in my compost bin, and patted down all of the quenching essence left over from the mask — no post-mask washing necessary. Once I was all done, my face felt refreshed and cleansed without feeling too cleansed, and my complexion looked dewier than ever. I used this mask in the evening, but I definitely recommend using it during the day to give your complexion a radiant, hydrated finish.

　　What's the bottom line?

　　If your skin is begging for you to hit the refresh button, then the Loops Beauty Face Masks are an essential. They're sustainable, reliable, and a five-pack is only $30 — a budget beauty buy that's worth every penny.

　　Loops Beauty Loops Beauty Variety Loop Face Mask Pack

　　Loops Beauty Loops Beauty Variety Loop Face Mask Pack

　　$30 at Urban Outfitters