Among some of the best face serums are the best anti-ageing serums for bringing back the bounce to our skin. Its normal over time for our skin to change as we age, especially as all kinds of things are happening to our bodies that are out of our control. All we can do is reintroduce key ingredients to promote bouncy, glowy skin.

　　As we know, ageing is a natural part of life. Its totally inevitable, theres nothing we can do to prevent it and its absolutely nothing to be ashamed of. No anti-ageing serum is going to work miracles by turning back time. However, caring for our skin with serums that are full of skin-loving ingredients is only going to make skin the healthiest that it can be.

　　Naturally occurring ingredients, like that found in hyaluronic acid serums, encourage hydration, elasticity and firmness, giving skin that plump look and feel. As we get older, we produce less of this in our bodies, which means our skin isnt as bouncy as it once was. However, our skincare can help us to reintroduce all the good stuff back into our skin.

　　Closers best anti-ageing serums at a glance: Best anti-ageing serum: Super Retinol Ceramide-Boost Anti-Aging Face Serum, £19 with a membership at Beauty Pie

　　Best highly rated anti-ageing serum: CeraVe Hydrating Hyaluronic Acid Serum, £16.29 at Amazon

　　Editors choice: Ella Jo Hydrating Hyaluronic Serum, £37.12 at Cloud 10 Beauty

　　If you have an anti-ageing concern, theres definitely a serum for it, whether thats a niacinamide serum or a vitamin C serum. Weve even consulted with a skincare expert to tackle all of your skincare concerns. With this in mind, these are the best anti-ageing serums that are sure to become your new skincare heroes.

　　SHOP: The best anti ageing serums 1. Super Retinol Ceramide-Boost Anti-Ageing Face Serum

　　Best anti-ageing serum

　　Beauty PiePrice:19 with a membershipwww.beautypie.com

　　View offer Description

　　Beauty Pies Super Retinol Ceramide-Boost Anti-Aging Face Serum is ideal for those beginners who

　　... read morePros ConsProsGentle formula keeps skin hydratedCan be worn during the day as a moisturiserConsThe packaging may be bulky2. CeraVe Hydrating Hyaluronic Acid Serum

　　Best highly rated anti-ageing serum

　　AmazonRrp: £18.40View offer Description

　　Containing three essential ceramides, vitamin B5 and hyaluronic, this CeraVe Hydrating Hyaluronic

　　... read morePros ConsProsUses controlled release technologyFree from fragrancesConsConsistency quite thick for some customers3. Ella and Jo Hydrating Hyaluronic Serum

　　Editors choice

　　Cloud 10 BeautyPrice:37.12www.cloud10beauty.com

　　View offer Description

　　The Ella Jo Hydrating Hyaluronic Serum is results-driven and contains a powerful peptide which

　　... read morePros ConsProsAbsorbs quickly into the skinSuitable for sensitive skinConsHard to come by on the high street4. LOreal Paris Hyaluronic Acid Serum Revitalift Filler

　　Best bestselling anti-ageing serum

　　AmazonRrp: £19.99View offerAlternative retailersDebenhams UK£19.99View offerLookfantastic£21.43View offerBoots£21.49View offerBeauty Expert£24.99View offer Description

　　A number one best seller for a reason, the LOreal Paris Hyaluronic Acid Revitalift Filler Serum

　　... read morePros ConsProsContains three different types of hyaluronic acidValidated with dermatologistsConsGlass bottle makes it hard to travel with5. Simple Booster Serum 10% Niacinamide Vitamin B3

　　Best budget anti-ageing serum

　　BootsPrice:7.99www.boots.com

　　View offer Description

　　Simples Booster Serums have been designed to be easily added to any skincare routine either on

　　... read morePros ConsProsCan be used alone or with your existing productsGreat valueConsHard to get product out of bottle6. Naturium Vitamin C Super Serum Plus

　　Best vitamin C anti-ageing serum

　　Space NKPrice:27www.spacenk.com

　　View offer Description

　　Recommended by skincare expert, Fiona Brackenbury

　　Looking for a daily face serum that

　　... read morePros ConsProsProtects skin against environmental stressorsGreat for all skin typesConsHard to tell when the product has run out7. The Inkey List Collagen Serum

　　Best collagen anti-ageing serum

　　The Inkey ListPrice:11.04 was £12.99uk.theinkeylist.com

　　View offer Description

　　This Collagen Serum from The Inkey List mimics the effect of what natural collagen would do to

　　... read morePros ConsProsCan be used alone or with your existing productsGreat for all skin typesConsMay have more of a gradual effect8. Triple Hyaluronic Acid Lipopeptide Serum

　　Best hyaluronic acid anti-ageing serum

　　Beauty PiePrice:24 with a membershipwww.beautypie.com

　　View offer Description

　　Hyaluronic acid is one of the best ingredients to treat dry, dehydrated and textured skin. The

　　... read morePros ConsProsSuper hydrating formulaTargets different levels of the epidermisConsGlass bottle makes it harder to travel with9. The Ordinary Multi-Peptide + HA Serum

　　Best peptide anti-ageing serum

　　LookFantasticPrice:14.30www.lookfantastic.com

　　View offer Description

　　Formulated to target multiple signs of ageing, The Ordinary’s Multi-Peptide + HA Serum helps to

　　... read morePros ConsProsCan be used alone or with your existing productsGreat for dry and combination skin typesConsMay apply sticky at first10. Medik8 Crystal Retinal 3 Serum

　　Best retinol anti-ageing serum

　　LookFantasticPrice:39.20 was £49www.lookfantastic.com

　　View offer Description

　　Recommended by skincare expert, Fiona Brackenbury

　　Looking to start your retinol journey?

　　... read morePros ConsProsRecreates a professional treatment at homeSuitable for blemish prone skinConsMay have more of a gradual effect11. Glossier Super Bounce

　　Best vitamin B5 anti-ageing serum

　　GlossierPrice:29uk.glossier.com

　　View offer Description

　　Super Bounce from Glossier instantly hydrates the skin and delivers a plump, firm and bounce

　　... read morePros ConsProsFast absorbing serumGreat for all skin typesConsMay run out quickly12. Byoma Hydrating Serum

　　Best hydrating anti-ageing serum

　　Cult BeautyPrice:12.99www.cultbeauty.co.uk

　　View offer Description

　　Recommended by skincare expert, Fiona Brackenbury

　　BYOMA’s Hydrating Serum helps to

　　... read morePros ConsProsSuper hydrating formulaAn ultra-lightweight consistencyConsThe packaging may be bulky FAQs We asked independent skincare expert, Fiona Brackenbury what we needed to know about anti-ageing ingredients in skincare. A qualified facialist, aesthetician, massage therapist, aromatherapist and skin expert, Fiona has over 30 years in the industry. She has an exceptional understanding of the skin, with a focus on how different ingredients affect the dermis and epidermis, and how these can deliver outstanding results.

　　What ingredients should I look for in anti-ageing serums? Fiona says, When it comes to serums and whatever your skin goal, there will always be key ingredients that are essential for the skin. If its firmer, plumper skin you are after, make sure peptides are in your serum. I liken peptides to a personal trainer. Our skin can make collagen, however, the quality and quantity decline over time. Peptides are cell messengers. They instruct the skin to build collagen, just like a personal trainer pushing you to work harder in the gym.

　　If it’s smoother skin you are after, look for cell renewal enhancing ingredients like retinoids retinol, retinal HPR etc. These will speed up the cell renewal, pushing new cells to the surface of the skin. This allows you to target the appearance of fine lines and wrinkles, pores and skin texture.

　　Look for ingredients like that in vitamin C serums, as well as vitamin E, ferulic acid, niacinamide and bakuchiol. These will protect the skin cells from the free radicals that can cause hyperpigmentation and dehydration. Ultimately, this will lead to damage to the collagen, elastin and hyaluronic acid.

　　Finally, don’t underestimate the power of hydration. If the skin becomes dehydrated this puts direct pressure on the collagen-making cells. Therefore, causing a decline in collagen and stress to the skin barrier. Look for serums with hyaluronic acid, as this is a moisture magnet. Also look for serums that have multi-weight hyaluronic as this will hydrate to a deeper level.

　　Samantha Sam Price is a Beauty, Fashion Wellness Products Writer at Closer magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother Baby and Spirit Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.